PG launched a website selling the newly branded "PG Monkey" merchandise with profits being donated to Comic Relief, who still own the intellectual property rights. Nick Hallberry & Dave Colman nail the inevitable ‘amazeballs’ execution. ENCOUNTER 3. A series of high-profile adverts for ITV Digital featured the laid-back, droll and composed Monkey (in a variety of T-shirts) playing the straight man to the comedian Johnny Vegas's womanizer of a character "Al". Last one.  A pilot was filmed titled "Watch with Monkey" and featured Dawn French and the Ukulele Orchestra of Great Britain. ‘POSH’ TEA SHOT. Maybe Monkey should have ‘Keep It Tea’ on his t-shirt? Also, let’s put some little splashes in the tea cup, for 7% more humour. My son Louis gets to hang with Monkey. Endlessly being told I simply HAVE to watch The Wire/Breaking Bad/Game Of Thrones/etc, etc. c) We need to make them look simple; it’s an ad. The big debate on this shot was whether we really needed to shoot it? George talks about his thought processes, and is even big enough to include his failures. vintage pg tips monkeys set of 2 kevin and samantha. So how should they look and feel? Well, Comedians do it. d) We should avoid them looking too designed; it goes against the idea of ‘keeping it real.’ 1: Avoid being too judgemental. What can I poke fun at? For a period during the advertising campaign and after ITV Digital's bankruptcy, the original promotional Monkey toys were in high demand and short supply. Let’s angle the cup, as if it may fall off at any moment, (4% more humour) and try the tea in black & white too.  Though he claims to be a "ladies' monkey", he is caught by Al surfing dating sites, giving exaggerated descriptions of his physical appearance. Gif Download. e) They should feel contemporary; with tea consumption falling every year and PG tips being nearly a hundred years old, it’s important to make the brand feel relevant to today. *I’ll try and dig out some crap stuff too. Better, more contemporary, simpler and slightly cooler. And beardy writer Craig Ainsley pops over with a neat dig at Shoreditch. Shop with confidence. What else is annoying? Limited edition Santa suit and hat. But I’m going to try and post a few more of the latter, showing the micro decisions made along the way. who’s going to want a character previously associated with a company that went belly up? Best, Dave. SECOND ROUGH:Better. So monkey starts peddling tea, PG tips tea. Fortunately it’s been designed by JKL, so it’s magnificent. Simplify the type by putting it in a single line along the bottom of the poster. Nervous Monkey GIF by PG Tips.  In both cases Monkey appeared without Johnny Vegas. Thanks, Chris. I managed to cut five words from the headline and made it sound posher by swapping ‘I’ to ‘one’. £5.00 + P&P . Post was not sent - check your email addresses! PG tips special recipe for superb conversation: Just put some lovely people in a cosy room and garnish with a fresh cuppa PG. Monkey is shown to be very passionate about tea, his favourite serving method being "three stirs clockwise, two stirs back, one and three quarters sugars". Collection from WR6 6HR or can post. It’s a fair point. Giphy links preview in Facebook and Twitter. Fair point. ENCOUNTER 2. 3: Avoid being non-funny. helloooooooooo pg tips lovers. Buy online our teas in our famous pyramid tea bags.  He vehemently insists that tea bags should precede milk when brewing. Let’s push the mug onto the edge of Monkey’s bum, it’ll give us another 3% humour uplift. Let’s have Monkey pointing out stuff that isn’t keeping it real, like Jerry, only more English. 4.5K 2. Words generally feel different in type than handwriting, more formal for one thing. With Monkey being funnier? We had a last minute headline switch. Cancel reply. Source … Clean and smoke free. 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